老外地道郵件模板：索取好評(píng)&留了feedback之后索要review的方法
此模板是國(guó)外的一個(gè)亞馬遜賣(mài)家分享的。郵件主要是針對(duì)FBA發(fā)貨的，但是不管是FBA發(fā)貨還是自配送的都是可以借鑒下人家的。雖然市面上有很多這種郵件模板，但是還是不如人家老外寫(xiě)的地道。
請(qǐng)注意，模板里面某些地方還是需要根據(jù)自己的實(shí)際情況做些許的更改。
模板里有4封郵件：
第一封：當(dāng)你或者亞馬遜剛發(fā)完貨的時(shí)候，告訴客人說(shuō)你或者亞馬遜已經(jīng)發(fā)貨了，告訴他跟蹤號(hào)，大概多少天可以收到，然后收到后有撒問(wèn)題，讓他聯(lián)系你之類(lèi)的<br>
第二封：在妥投之后的2-3天內(nèi)，詢問(wèn)產(chǎn)品用的是否滿意，如果滿意讓他留個(gè)好評(píng)。如有什么問(wèn)題，讓他在留評(píng)價(jià)之前找你
第三封：如發(fā)了第二封之后還是沒(méi)反應(yīng)，就再次跟進(jìn)下。如還是沒(méi)反應(yīng)就別逗比的去騷擾人家啦！
第四封：在客人給你留feedback之后，及時(shí)跟進(jìn)，馬上給客人發(fā)郵件要他留review。詳情見(jiàn)模板。
這位賣(mài)家說(shuō)早晚都會(huì)查看feedback,一旦有人留feedback，就會(huì)馬上跟進(jìn)，我們也可以借鑒借鑒啦。
?
在號(hào)稱(chēng)要顛覆亞馬遜的Jet上購(gòu)物，是什么體驗(yàn)？
Jet是一家非常奇特的電商。它在還未上線時(shí)就已經(jīng)融了2億多美金，上線不到四個(gè)月融資金額就達(dá)到了7億多，估值超過(guò)15億美元，輕輕松松就跨入了獨(dú)角獸的俱樂(lè)部。很少有企業(yè)在創(chuàng)始初期就拿到如此巨額的融資，更何況投資人中還不乏谷歌、阿里、高盛等大牌。
Jet最初的模式類(lèi)似于線上的Costco，即會(huì)員制電商，用戶在Jet上購(gòu)物需要先交納49.95美元的會(huì)員費(fèi)，Jet為用戶提供性價(jià)比極高的商品，商品的毛利只要能夠覆蓋運(yùn)營(yíng)成本就可以了，公司的利潤(rùn)則全部來(lái)自于會(huì)員費(fèi)。不過(guò)在上線幾個(gè)月之后，為了更快地發(fā)展用戶，Jet放棄了最初收取會(huì)員費(fèi)的模式，任何用戶都可以在Jet上購(gòu)物。對(duì)此，外界普遍的一個(gè)猜測(cè)是：Jet認(rèn)為即便是商品價(jià)格優(yōu)惠4%~5%也足夠吸引用戶了，而不用真的去優(yōu)惠15%。
Jet的CEO Mark Lore此前曾創(chuàng)立過(guò)Diapers.com，由于在價(jià)格戰(zhàn)中敗給了亞馬遜，最后不得以出售給了后者。Jet經(jīng)常稱(chēng)自己為亞馬遜的顛覆者，這么看來(lái)還真有點(diǎn)復(fù)仇的味道。
既然是想顛覆亞馬遜，Jet提供了什么樣的購(gòu)物體驗(yàn)?zāi)兀?br />
最近海外的一位作者Gagan Mehra在博客上對(duì)比了在Jet和在亞馬遜購(gòu)物的區(qū)別，從中我們可以窺見(jiàn)一二。
Gagan分別在Jet和在亞馬遜上訂購(gòu)了同一件早餐谷物商品：Kellogg’s Raisin Bran Crunch。為了公平起見(jiàn)，他在亞馬遜新注冊(cè)了一個(gè)賬號(hào)下單，以防止歷史的購(gòu)買(mǎi)信息對(duì)這次對(duì)比有影響。下面我們分別從幾個(gè)方面來(lái)比對(duì)Jet和亞馬遜提供的不同購(gòu)物體驗(yàn)。
產(chǎn)品搜索和價(jià)格
Jet上的產(chǎn)品搜索體驗(yàn)很棒，Gagan很方便地找到了自己需要的商品。但是在亞馬遜上，這個(gè)商品是對(duì)Prime會(huì)員的專(zhuān)供，由于這個(gè)賬號(hào)為他新注冊(cè)，沒(méi)有購(gòu)買(mǎi)Prime會(huì)員服務(wù)，因此他是不能購(gòu)買(mǎi)這個(gè)商品的。
不過(guò)，商品的價(jià)格在亞馬遜上是能看到的。同一件的Raisin Bran Crunch在Jet上要便宜12美分，也就是便宜大概4%左右。這不是一個(gè)很大的數(shù)額，但對(duì)消費(fèi)者依然很有吸引力，特別是考慮到在亞馬遜上還要購(gòu)買(mǎi)Prime付出額外的成本。
如果買(mǎi)得更多，在Jet上購(gòu)買(mǎi)付出的成本還有可能更低。當(dāng)把商品數(shù)量增加到10盒，價(jià)格就開(kāi)始變得顯著低于亞馬遜了。
這樣還沒(méi)完，這是Gagan第一次在Jet上購(gòu)買(mǎi)，Jet送了一張10美元的優(yōu)惠券。這開(kāi)始讓Gagan覺(jué)得Jet究竟能不能在這個(gè)交易上賺到錢(qián)，以至于開(kāi)始懷疑這樣的生意究竟是否長(zhǎng)久。Gagan甚至表示自己在過(guò)去15年從來(lái)買(mǎi)有買(mǎi)過(guò)如此低價(jià)的Kellogg’s Raisin Bran Crunch。
Jet在產(chǎn)品價(jià)格上完勝亞馬遜，尤其是亞馬遜需要消費(fèi)者先購(gòu)買(mǎi)Prime會(huì)員服務(wù)才能下單。
下單體驗(yàn)
在Jet上的下單體驗(yàn)是非常令人驚嘆的。Jet的頁(yè)面很簡(jiǎn)潔，很容易找到自己想要的按鈕。不過(guò)唯一的遺憾是由于Jet還是一家初創(chuàng)企業(yè)，沒(méi)有太多商品評(píng)分和評(píng)論可供參考。
但是由于Gagan要購(gòu)買(mǎi)的這個(gè)商品以前使用過(guò)很多次，對(duì)商品評(píng)分和評(píng)論的需求也沒(méi)有那么大。Jet估計(jì)需要花較長(zhǎng)的時(shí)間才能通過(guò)積累補(bǔ)上這塊短板，不過(guò)它也可以使用第三方服務(wù)商的產(chǎn)品來(lái)快速增加商品的評(píng)分和評(píng)論信息。
相比亞馬遜很擁擠的頁(yè)面風(fēng)格，Jet簡(jiǎn)潔得讓人感到舒服，這也就是谷歌一直倡導(dǎo)的“少就是多（less is more）”的理念吧。
物流配送體驗(yàn)
與亞馬遜比較類(lèi)似，Jet對(duì)超過(guò)35美金的訂單提供免費(fèi)配送服務(wù)。由于這次Gagan購(gòu)買(mǎi)了10盒谷物食品，價(jià)格超過(guò)了35美元，因此享受了2天內(nèi)免費(fèi)送貨服務(wù)。即便是非Prime會(huì)員在亞馬遜上也能夠購(gòu)買(mǎi)這個(gè)商品，亞馬遜針對(duì)非Prime會(huì)員提供的送貨服務(wù)并不是2天，而是5到7天。
Gagan訂購(gòu)的商品最終在兩天內(nèi)如期到達(dá)，而且商品包裝得很好，并無(wú)破損。
總結(jié)
需要說(shuō)明的是，從上面的體驗(yàn)來(lái)看，Jet是完勝亞馬遜的，但這也可能是跟測(cè)試的商品有關(guān)系，隨機(jī)性比較大，不過(guò)我們還是能看出Jet帶給電商世界的一些改變。
無(wú)論如何，Jet要想挑戰(zhàn)亞馬遜這個(gè)巨無(wú)霸，還有非常長(zhǎng)的路要走。上面的這些對(duì)比至少讓我們看到了Jet的潛力，尤其是針對(duì)食品等日用商品，因?yàn)樗峁┝烁玫膬r(jià)格和服務(wù)。不過(guò)對(duì)于Jet來(lái)說(shuō)，需要慎重考慮的是如何從中盈利，以及當(dāng)它停止促銷(xiāo)時(shí)還如何能夠留住用戶。(作者：貞元 )
--------------------------------------------------------------
The FBA Email Follow-Up Sequence
First, I wanted to Thank You for listening to the Podcast. If you? re?
not a listener of the show and want to become one...Click Here!
Feedback + Reviews = MORE SALES
This download is to be used from Episode #10
Email #1 ?- Day Of Delivery
Subject Line: ?Information: Your (Product) Order Shipped
Hello, [[first-name]]
Thank you for purchasing our ________________. Amazon has packed and shipped your order.
While your waiting, we would like to give you access to the FREE __________ guide, so you?
can have them ready when your ____________ arrive.
You'll find the ___________ guide attached to this email as a PDF.
You can download and print these to follow along while using your new _________________.
Once your _______________ arrive, let us know if you have any problems with the order or if you have any questions. We are here to make sure you receive the best customer service and are 100% Happy with your purchase.
Thank you again!
Your Name
-Your Business Name
====================
WA R N I N G : Do not include any external links to websites or blogs. Amazon does not allow this.
Email #2 - 2 Days After Delivered
Subject Line: ?How's Your New ____________?
Hi [[first-name]],
My name is _______________ and I'm one of the owners of ______________.
We noticed that your order was delivered recently. I just wanted to make sure that you're happy?
with your New __________________. If you have any issues, please reply to this message so I can make it right.
We Need Your HELP!
We're a small business and without your feedback and reviews, we can’t exist.
Your Feedback is so important to us!
If you think we've done a good job, I would really appreciate it if you would leave us your feedback by clicking the link below.
[[feedback-link]]
If you're not satisfied, before leaving negative feedback. Let us make it right. Email us and we will do whatever it takes to make you happy.
I want to personally Thank You for being one of our customers. We LOVE our customers and?
will always be here if you need us.
Take Care,
YOUR NAME
(Owner - Your Business)
P.S.
We've attached your Bonus Gift, just in case you missed it from the first email. It's a?
professionally written GUIDE for __________________. You can print the GUIDE out if you?
wish.?
I hope you enjoy it!
=========================================
Email #3 - 7 Days After Delivered
Subject Line: ?THANK YOU!
Hi [[first-name]],
This will be the last email from us about your recent purchase.
I just wanted to make sure you're enjoying your _____________________.
We really appreciate your business and wanted to say again, Thank You!
Remember, you can watch our ______________ videos using the link inside the flyer we sent in?
your package. We will be adding more videos and resources in the future and you'll receive?
FREE updates as one of our customers.
Could you do us one small favor?
Amazon thrives on customer feedback and reviews. We would appreciate it if you could leave us one.
If you already left us one, THANK YOU!
If you haven't yet, click the link below to leave yours:
[[feedback-link]]
If you have any questions or need help with your _______________, let us know. We are here to help and want to make sure you're a HAPPY Customer :-)
Take Care!
YOUR NAME
(Owner - Your Business)
Email ONLY After They Leave Feedback
Subject Line: Additional Information
Hi [[first-name]],
I just noticed that you left positive feedback and I wanted to personally thank you. It means a lot to my small business.
Would you do me a small favor? Seller feedback is different than a product review. I noticed you wrote highly of the product. Would you write me a review on the product listing too?
((Product Review Direct Link))
That would be Awesome.
Thanks so much and let me know if you ever need anything.
YOUR NAME
(Owner - Your Business)
==========================================
NOTE: I check my seller feedback once in the morning and once at?
night. You want to catch these ASAP. The sooner you respond, the?
greater chance of them seeing your email.
If you want to listen to the podcast episode where I explain all this…Click Here. You can also leave me questions or comments there too.
You can also just visit ?www.TheAmazingSeller.com for more content about selling on?
Amazon.
Take Care and GOOD LUCK!
Scott
~ Host of The #1 FBA Private Label Podcast in iTunes
?
請(qǐng)注意，模板里面某些地方還是需要根據(jù)自己的實(shí)際情況做些許的更改。
模板里有4封郵件：
第一封：當(dāng)你或者亞馬遜剛發(fā)完貨的時(shí)候，告訴客人說(shuō)你或者亞馬遜已經(jīng)發(fā)貨了，告訴他跟蹤號(hào)，大概多少天可以收到，然后收到后有撒問(wèn)題，讓他聯(lián)系你之類(lèi)的<br>
第二封：在妥投之后的2-3天內(nèi)，詢問(wèn)產(chǎn)品用的是否滿意，如果滿意讓他留個(gè)好評(píng)。如有什么問(wèn)題，讓他在留評(píng)價(jià)之前找你
第三封：如發(fā)了第二封之后還是沒(méi)反應(yīng)，就再次跟進(jìn)下。如還是沒(méi)反應(yīng)就別逗比的去騷擾人家啦！
第四封：在客人給你留feedback之后，及時(shí)跟進(jìn)，馬上給客人發(fā)郵件要他留review。詳情見(jiàn)模板。
這位賣(mài)家說(shuō)早晚都會(huì)查看feedback,一旦有人留feedback，就會(huì)馬上跟進(jìn)，我們也可以借鑒借鑒啦。
?
在號(hào)稱(chēng)要顛覆亞馬遜的Jet上購(gòu)物，是什么體驗(yàn)？
Jet是一家非常奇特的電商。它在還未上線時(shí)就已經(jīng)融了2億多美金，上線不到四個(gè)月融資金額就達(dá)到了7億多，估值超過(guò)15億美元，輕輕松松就跨入了獨(dú)角獸的俱樂(lè)部。很少有企業(yè)在創(chuàng)始初期就拿到如此巨額的融資，更何況投資人中還不乏谷歌、阿里、高盛等大牌。
Jet最初的模式類(lèi)似于線上的Costco，即會(huì)員制電商，用戶在Jet上購(gòu)物需要先交納49.95美元的會(huì)員費(fèi)，Jet為用戶提供性價(jià)比極高的商品，商品的毛利只要能夠覆蓋運(yùn)營(yíng)成本就可以了，公司的利潤(rùn)則全部來(lái)自于會(huì)員費(fèi)。不過(guò)在上線幾個(gè)月之后，為了更快地發(fā)展用戶，Jet放棄了最初收取會(huì)員費(fèi)的模式，任何用戶都可以在Jet上購(gòu)物。對(duì)此，外界普遍的一個(gè)猜測(cè)是：Jet認(rèn)為即便是商品價(jià)格優(yōu)惠4%~5%也足夠吸引用戶了，而不用真的去優(yōu)惠15%。
Jet的CEO Mark Lore此前曾創(chuàng)立過(guò)Diapers.com，由于在價(jià)格戰(zhàn)中敗給了亞馬遜，最后不得以出售給了后者。Jet經(jīng)常稱(chēng)自己為亞馬遜的顛覆者，這么看來(lái)還真有點(diǎn)復(fù)仇的味道。
既然是想顛覆亞馬遜，Jet提供了什么樣的購(gòu)物體驗(yàn)?zāi)兀?br />
最近海外的一位作者Gagan Mehra在博客上對(duì)比了在Jet和在亞馬遜購(gòu)物的區(qū)別，從中我們可以窺見(jiàn)一二。
Gagan分別在Jet和在亞馬遜上訂購(gòu)了同一件早餐谷物商品：Kellogg’s Raisin Bran Crunch。為了公平起見(jiàn)，他在亞馬遜新注冊(cè)了一個(gè)賬號(hào)下單，以防止歷史的購(gòu)買(mǎi)信息對(duì)這次對(duì)比有影響。下面我們分別從幾個(gè)方面來(lái)比對(duì)Jet和亞馬遜提供的不同購(gòu)物體驗(yàn)。
產(chǎn)品搜索和價(jià)格
Jet上的產(chǎn)品搜索體驗(yàn)很棒，Gagan很方便地找到了自己需要的商品。但是在亞馬遜上，這個(gè)商品是對(duì)Prime會(huì)員的專(zhuān)供，由于這個(gè)賬號(hào)為他新注冊(cè)，沒(méi)有購(gòu)買(mǎi)Prime會(huì)員服務(wù)，因此他是不能購(gòu)買(mǎi)這個(gè)商品的。
不過(guò)，商品的價(jià)格在亞馬遜上是能看到的。同一件的Raisin Bran Crunch在Jet上要便宜12美分，也就是便宜大概4%左右。這不是一個(gè)很大的數(shù)額，但對(duì)消費(fèi)者依然很有吸引力，特別是考慮到在亞馬遜上還要購(gòu)買(mǎi)Prime付出額外的成本。
如果買(mǎi)得更多，在Jet上購(gòu)買(mǎi)付出的成本還有可能更低。當(dāng)把商品數(shù)量增加到10盒，價(jià)格就開(kāi)始變得顯著低于亞馬遜了。
這樣還沒(méi)完，這是Gagan第一次在Jet上購(gòu)買(mǎi)，Jet送了一張10美元的優(yōu)惠券。這開(kāi)始讓Gagan覺(jué)得Jet究竟能不能在這個(gè)交易上賺到錢(qián)，以至于開(kāi)始懷疑這樣的生意究竟是否長(zhǎng)久。Gagan甚至表示自己在過(guò)去15年從來(lái)買(mǎi)有買(mǎi)過(guò)如此低價(jià)的Kellogg’s Raisin Bran Crunch。
Jet在產(chǎn)品價(jià)格上完勝亞馬遜，尤其是亞馬遜需要消費(fèi)者先購(gòu)買(mǎi)Prime會(huì)員服務(wù)才能下單。
下單體驗(yàn)
在Jet上的下單體驗(yàn)是非常令人驚嘆的。Jet的頁(yè)面很簡(jiǎn)潔，很容易找到自己想要的按鈕。不過(guò)唯一的遺憾是由于Jet還是一家初創(chuàng)企業(yè)，沒(méi)有太多商品評(píng)分和評(píng)論可供參考。
但是由于Gagan要購(gòu)買(mǎi)的這個(gè)商品以前使用過(guò)很多次，對(duì)商品評(píng)分和評(píng)論的需求也沒(méi)有那么大。Jet估計(jì)需要花較長(zhǎng)的時(shí)間才能通過(guò)積累補(bǔ)上這塊短板，不過(guò)它也可以使用第三方服務(wù)商的產(chǎn)品來(lái)快速增加商品的評(píng)分和評(píng)論信息。
相比亞馬遜很擁擠的頁(yè)面風(fēng)格，Jet簡(jiǎn)潔得讓人感到舒服，這也就是谷歌一直倡導(dǎo)的“少就是多（less is more）”的理念吧。
物流配送體驗(yàn)
與亞馬遜比較類(lèi)似，Jet對(duì)超過(guò)35美金的訂單提供免費(fèi)配送服務(wù)。由于這次Gagan購(gòu)買(mǎi)了10盒谷物食品，價(jià)格超過(guò)了35美元，因此享受了2天內(nèi)免費(fèi)送貨服務(wù)。即便是非Prime會(huì)員在亞馬遜上也能夠購(gòu)買(mǎi)這個(gè)商品，亞馬遜針對(duì)非Prime會(huì)員提供的送貨服務(wù)并不是2天，而是5到7天。
Gagan訂購(gòu)的商品最終在兩天內(nèi)如期到達(dá)，而且商品包裝得很好，并無(wú)破損。
總結(jié)
需要說(shuō)明的是，從上面的體驗(yàn)來(lái)看，Jet是完勝亞馬遜的，但這也可能是跟測(cè)試的商品有關(guān)系，隨機(jī)性比較大，不過(guò)我們還是能看出Jet帶給電商世界的一些改變。
無(wú)論如何，Jet要想挑戰(zhàn)亞馬遜這個(gè)巨無(wú)霸，還有非常長(zhǎng)的路要走。上面的這些對(duì)比至少讓我們看到了Jet的潛力，尤其是針對(duì)食品等日用商品，因?yàn)樗峁┝烁玫膬r(jià)格和服務(wù)。不過(guò)對(duì)于Jet來(lái)說(shuō)，需要慎重考慮的是如何從中盈利，以及當(dāng)它停止促銷(xiāo)時(shí)還如何能夠留住用戶。(作者：貞元 )
--------------------------------------------------------------
The FBA Email Follow-Up Sequence
First, I wanted to Thank You for listening to the Podcast. If you? re?
not a listener of the show and want to become one...Click Here!
Feedback + Reviews = MORE SALES
This download is to be used from Episode #10
Email #1 ?- Day Of Delivery
Subject Line: ?Information: Your (Product) Order Shipped
Hello, [[first-name]]
Thank you for purchasing our ________________. Amazon has packed and shipped your order.
While your waiting, we would like to give you access to the FREE __________ guide, so you?
can have them ready when your ____________ arrive.
You'll find the ___________ guide attached to this email as a PDF.
You can download and print these to follow along while using your new _________________.
Once your _______________ arrive, let us know if you have any problems with the order or if you have any questions. We are here to make sure you receive the best customer service and are 100% Happy with your purchase.
Thank you again!
Your Name
-Your Business Name
====================
WA R N I N G : Do not include any external links to websites or blogs. Amazon does not allow this.
Email #2 - 2 Days After Delivered
Subject Line: ?How's Your New ____________?
Hi [[first-name]],
My name is _______________ and I'm one of the owners of ______________.
We noticed that your order was delivered recently. I just wanted to make sure that you're happy?
with your New __________________. If you have any issues, please reply to this message so I can make it right.
We Need Your HELP!
We're a small business and without your feedback and reviews, we can’t exist.
Your Feedback is so important to us!
If you think we've done a good job, I would really appreciate it if you would leave us your feedback by clicking the link below.
[[feedback-link]]
If you're not satisfied, before leaving negative feedback. Let us make it right. Email us and we will do whatever it takes to make you happy.
I want to personally Thank You for being one of our customers. We LOVE our customers and?
will always be here if you need us.
Take Care,
YOUR NAME
(Owner - Your Business)
P.S.
We've attached your Bonus Gift, just in case you missed it from the first email. It's a?
professionally written GUIDE for __________________. You can print the GUIDE out if you?
wish.?
I hope you enjoy it!
=========================================
Email #3 - 7 Days After Delivered
Subject Line: ?THANK YOU!
Hi [[first-name]],
This will be the last email from us about your recent purchase.
I just wanted to make sure you're enjoying your _____________________.
We really appreciate your business and wanted to say again, Thank You!
Remember, you can watch our ______________ videos using the link inside the flyer we sent in?
your package. We will be adding more videos and resources in the future and you'll receive?
FREE updates as one of our customers.
Could you do us one small favor?
Amazon thrives on customer feedback and reviews. We would appreciate it if you could leave us one.
If you already left us one, THANK YOU!
If you haven't yet, click the link below to leave yours:
[[feedback-link]]
If you have any questions or need help with your _______________, let us know. We are here to help and want to make sure you're a HAPPY Customer :-)
Take Care!
YOUR NAME
(Owner - Your Business)
Email ONLY After They Leave Feedback
Subject Line: Additional Information
Hi [[first-name]],
I just noticed that you left positive feedback and I wanted to personally thank you. It means a lot to my small business.
Would you do me a small favor? Seller feedback is different than a product review. I noticed you wrote highly of the product. Would you write me a review on the product listing too?
((Product Review Direct Link))
That would be Awesome.
Thanks so much and let me know if you ever need anything.
YOUR NAME
(Owner - Your Business)
==========================================
NOTE: I check my seller feedback once in the morning and once at?
night. You want to catch these ASAP. The sooner you respond, the?
greater chance of them seeing your email.
If you want to listen to the podcast episode where I explain all this…Click Here. You can also leave me questions or comments there too.
You can also just visit ?www.TheAmazingSeller.com for more content about selling on?
Amazon.
Take Care and GOOD LUCK!
Scott
~ Host of The #1 FBA Private Label Podcast in iTunes
?
精選服務(wù)
￥